Founded by Bliss El, “Street Addiction Muzik Group” was created in 2001 during a time when musical talent saturated the VA local market, but also during a time when lolly-pop, candy graham, superficial music was being promoted heavily, and artists that truly had something to say had very little resources available to them to promote their music properly. Their voice was inconsiderately silenced by “the machine”. The label structured its services with one thing in mind… to give artists like this a solid chance for their music to be heard, simultaneously making a positive impact on the urban community. As the label’s intentions became widely known, it attracted artists from various genres of music. New outlets had to be created to keep up with the high demands and ever-changing nature of the music industry. The label has since expanded its services to web development, graphic design, music production, and cd/dvd duplication.